The Lily Cup Compact has gone about as viral as a menstrual cup can- it was featured in news stories, posted to major news websites, raised way over their asking amount via Kickstarter, and got the world interested in menstrual cups! That’s always a good thing in my book. Why did it get so much attention? Because it took the menstrual cup, something that’s been around for more than a hundred years, and reinvented it. The Lily Cup Compact does what the name says- it collapses and fits into a small clamshell plastic case that’s not much larger than a tin of lip balm.